Any of us who have been actively marketing our brands on the internet for any amount of time will tell you that there are times when social media campaigns literally explode and others when they sink like a stone. Not all social media campaigns are created equal with some being much more effective than others. The trouble comes in when you have difficulty in realizing that your social media campaign is one of the sinkers. Do you know when a change in your social media campaign is needed?
The
Wednesday, November 28, 2012
Tuesday, November 27, 2012
Why Online Reputation Management is a Must
Protecting Your Brand
Whether you do business as an individual, a small “mom and pop” style shop, or as a large company one thing you must do in order to succeed is to think of yourself as a brand. While you might offer goods and services it is your brand that people buy into, and it is your brand that will keep them coming back. As a brand you have a reputation to uphold. This reputation can be affected if you allow substandard goods or services to reach your customers, right? In
Whether you do business as an individual, a small “mom and pop” style shop, or as a large company one thing you must do in order to succeed is to think of yourself as a brand. While you might offer goods and services it is your brand that people buy into, and it is your brand that will keep them coming back. As a brand you have a reputation to uphold. This reputation can be affected if you allow substandard goods or services to reach your customers, right? In
Monday, November 26, 2012
Is a Platform Liable for the Content it is used to Publish?
I love cruising the web for weird and wild news from time to time. It is funny to read some of the stuff that people will actually post for all to enjoy. On that note I happened across a post from blogger Josephine Jones who wrote in October on a lawsuit that Automattic – the makers of WordPress – is facing. I have to give JJ props as it was her headline that snagged my attention – Colon quacks sue WordPress.
You can probably imagine where my mind wandered first… How is a grammatical
You can probably imagine where my mind wandered first… How is a grammatical
Sunday, November 25, 2012
Prepping for Cyber Monday – Will YOU be Online?
Black Friday has been an ongoing event for some years now and remains extremely popular. Cyber Monday is a newer construct designed to attract online shoppers who might decide to avoid the crowds in the brick and mortar stores. Without all the pushing, shoving, swearing, and more to contend with folks are able to cruise online stores and snag the deals they are seeking from the comfort of their own homes. The question that one has to ask though is whether Cyber Monday will continue to draw as
Ins and Outs of Hiring a General Contractor
Do you know the ins and outs of hiring a general contractor? Make having your building needs met easier by knowing what you should do on the front end. This can save you grief, time, and many headaches. There are some very specific guidelines that you can follow prior to hiring a company to do your renovations or total building projects. Below are some of the strategies to help make life easier.
Look first to find out which contractors are in your area and make sure that they can meet your
Look first to find out which contractors are in your area and make sure that they can meet your
#48 How To Craft Compelling Content with Barry Feldman - Part 2
Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now!
Exactly how do you go about crafting compelling content? Let Barry Feldman be your guide down this important road in your marketing endeavors. Barry is a freelance copywriter, creative director, content marketing creator and consultant. He specializes in persuasion and engagement. He shares his vision and techniques at the Content Marketing Institute.
Next Step
What are you most
Exactly how do you go about crafting compelling content? Let Barry Feldman be your guide down this important road in your marketing endeavors. Barry is a freelance copywriter, creative director, content marketing creator and consultant. He specializes in persuasion and engagement. He shares his vision and techniques at the Content Marketing Institute.
Next Step
What are you most
Thursday, November 22, 2012
The Importance of Blogging for Social Media Marketing
The importance of blogging as part of your social media marketing plan cannot be over stressed. Blogging has come a long way from its humble beginnings as a way to express your thoughts or to share a simple web page. Today more people than ever look to the web as a means of acquiring information and educating themselves as to what is happening in the world around them. This makes it an integral part of social media networking. A blog site for businesses whether they are large or small can help
Monday, November 19, 2012
#47 The Importance of Crafting Compelling Content with Barry Feldman - Part 1
Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now!
Everybody has a good story, they need a great storyteller. Barry Feldman is one of those greats that can help you craft compelling content for your story. Barry is a freelance copywriter, creative director, content marketing creator and consultant. He specializes in persuasion and engagement. He shares his vision and techniques at the Content Marketing Institute.
Next Step
What
Everybody has a good story, they need a great storyteller. Barry Feldman is one of those greats that can help you craft compelling content for your story. Barry is a freelance copywriter, creative director, content marketing creator and consultant. He specializes in persuasion and engagement. He shares his vision and techniques at the Content Marketing Institute.
Next Step
What
Saturday, November 17, 2012
Does Your Business need a Pinterest Account?
It was just a few days ago when Pinterest announced the creation of business accounts, along with various tools and tips that would help brands develop a great presence on it. This move proves the rising interest that businesses show on the new trending social network, as they feel they can showcase their products in a great visual way. Pinterest seems to acknowledge their interest in this move and that's why it decided to separate the personal and the business account, and even created
Thursday, November 15, 2012
Most Often Given Reasons for Remodeling your Home
There are many reasons for remodeling your home. Many people live in the same home for many years where structural as well as aesthetic changes can occur. Deciding to remodel is a big step for some people for differing reasons. Remodeling may be as simple as painting and changing the woodwork or as much as adding on to the existing structure. It is important that when remodeling your home that you hire a company that knows and understands your needs.
Growing families need more room to be
Growing families need more room to be
Makeover Your Bathroom with a Remodel
Bathroom remodeling is generally the first place that people want to start when looking at updating the look of their home. Updating an out of date bathroom can be exciting and fun. This is especially true if you are still looking at colors and fixtures that are from the 70's. Creating a more functional updated bathroom adds value to your home and makes it more pleasing to those that use it. Even small bathrooms can be made much more functional with a makeover.
The first step in bathroom
The first step in bathroom
Wednesday, November 14, 2012
SMS Panic As Donut Giant Buys A Train Ticket!
Can you feel that? It’s the mobile advertising train leaving the station and you’re not on it! That’s right in case you missed it, 2012 is officially known as the year that mobile goes mainstream and for us it certainly has been a long time coming. As each week and month rolls on so does the number of mobile campaigns launched. More and more businesses are seeing the value of bulk SMS as they focus their marketing strategies in a way that reaches clients where they live, their
Mobile Advertising Charlotte, Dunkin Donuts, Text Message Promotion,
Sunday, November 11, 2012
#46 How To Track Sales And Leads From Social Media with Tyler Olson - Part 2
Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now!
Wondering how to track sales and leads from social media? Tyler Olson joins us this week to show us exactly how to do that and what tools to use. Tyler Olson is the CEO of one of the fastest growing social media agencies in Minnesota, SMCpros. He has also appeared on Fox 9 news and PCWorld magazine and is a nationally-recognized speaker with 50 speaking engagements in front of over 10,000 people
Wondering how to track sales and leads from social media? Tyler Olson joins us this week to show us exactly how to do that and what tools to use. Tyler Olson is the CEO of one of the fastest growing social media agencies in Minnesota, SMCpros. He has also appeared on Fox 9 news and PCWorld magazine and is a nationally-recognized speaker with 50 speaking engagements in front of over 10,000 people
Thursday, November 8, 2012
The Power of a Meme – When Memes Go Wrong
A few articles back we talked about the power of a meme. Now, if you are on Facebook you have no doubt seen any one of a million memes come across your feed. You know the ones, overly-manly man, success kid, y u no troll… Each of these meme characters have taken on a life of their own with millions of variations on the text. You can thank sites like Meme Generator for this. Offering people the power to create unlimited variations of each meme, sites like this are literally flooding social
The Power of a Meme – When Memes Go Wrong
A few articles back we talked about the power of a meme. Now, if you are on Facebook you have no doubt seen any one of a million memes come across your feed. You know the ones, overly-manly man, success kid, y u no troll… Each of these meme characters have taken on a life of their own with millions of variations on the text. You can thank sites like Meme Generator for this. Offering people the power to create unlimited variations of each meme, sites like this are literally flooding social
Monday, November 5, 2012
Tips On How To Get More Out Of Your Blog
While familiarizing yourself with brand new technology is often difficult, just about anyone can blog with ease. It requires a certain degree of finesse to create a highly effective blog, but it's a skill that is easily learned by a person with the sincere desire to contact their visitors on a more meaningful level.
Add some questions at the end of your posts that will create discussion. When you leave your readers with a reason to interact, they will. Your questions should stir the thoughts
Add some questions at the end of your posts that will create discussion. When you leave your readers with a reason to interact, they will. Your questions should stir the thoughts
Sunday, November 4, 2012
#45 Why Hiring A Social Media Intern Is A Bad Idea with Tyler Olson - Part 1
Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now!
Looking to hire a social media intern? Listen to this interview with Tyler Olson to learn why this is a bad idea and how it could damage your brand! Tyler Olson is the CEO of one of the fastest growing social media agencies in Minnesota, SMCpros. He has also appeared on Fox 9 news and PCWorld magazine and is a nationally-recognized speaker with 50 speaking engagements in front of over 10,000
Looking to hire a social media intern? Listen to this interview with Tyler Olson to learn why this is a bad idea and how it could damage your brand! Tyler Olson is the CEO of one of the fastest growing social media agencies in Minnesota, SMCpros. He has also appeared on Fox 9 news and PCWorld magazine and is a nationally-recognized speaker with 50 speaking engagements in front of over 10,000
Saturday, November 3, 2012
Social Media - The Equalizer
Social Media is not only becoming imperative in today’s markets as a means of finding leads, increasing sales, and improving branding but is also serving as a powerful force in building trust between the people who are the business and those who would be customers. Some might even consider social media to be an equalizer that gives small businesses ample opportunity to be as much in the forefront as businesses with much larger marketing budgets.
Historically business has often been
Historically business has often been
Friday, November 2, 2012
The Best Advice In Search Engine Optimization
Search engine optimization, or SEO, is a method of making your site look easier to the search engines. If you have a website or would like to have one in the near future, you should take the time to understand SEO and learn how to use it on your website. In this article, you'll learn a few valuable tips that will help you make use of SEO effectively.
A web page meta tag is where you include a description of what the page is about. Instead of just a few words like you would include in the
A web page meta tag is where you include a description of what the page is about. Instead of just a few words like you would include in the
Thursday, November 1, 2012
What in the World is NaBloPoMo?
Are You Up to the Challenge?
For those of you who haven't heard, November has been proclaimed National Blog Posting Month. As a means of shortening – and perhaps helping it to catch on – the name has been shortened to the moniker NaBloPoMo. While this version leaves one wondering what the thought behind it might have been, the main thought that comes to mind involves figuring out what it means to you. Come on, a national blogging month? Really? Actually, the thought behind it is
For those of you who haven't heard, November has been proclaimed National Blog Posting Month. As a means of shortening – and perhaps helping it to catch on – the name has been shortened to the moniker NaBloPoMo. While this version leaves one wondering what the thought behind it might have been, the main thought that comes to mind involves figuring out what it means to you. Come on, a national blogging month? Really? Actually, the thought behind it is
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