Wednesday, December 19, 2012

Affordable Remodeling as a Gift for Christmas

Remodeling can be a wonderful gift either for yourself or for someone you love. I know you think that it will cost tons of money to remodel but that doesn't have to be the case. Even if you are on a strict budget there are ways to be creative with your home without breaking the bank. Here we will explore some of the more affordable ways to remodel your home that can work great as a gift for anyone that you may have on your list such as wife, parents, children or even yourself.

The first

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Tuesday, December 18, 2012

Outrage with Instagram - When Privacy Policies Go Wrong

Social media users are outraged over the changed policy of Instagram. Yes, Instagram has given notice that their policy has changed – a short notice given with the change coming into effect on January 16, 2013! It is almost a slap in the face with privacy going out the window in this type of situation. People are outraged and for good reason.

Outrage with Instagram will continue until changes are made such as asking permission to use your specific photos. Oh, that is right, they make a

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The New Year of Social Media - Ringing in 2013

<img class="alignright wp-image-4309" alt="social media 2013 | Posse Social Media" src="http://possesocialmedia.com/wp-content/uploads/2012/12/social-media-2013.jpg" width="195" height="158" />

Many describe 2012 of the <span style="font-size: xx-large;font-family: 'Covered By Your Grace', cursive;color: #000080">Year of Social Media</span>

We saw rumors started, statements made, and rivalries

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Monday, December 17, 2012

The Importance of Visual Content in Social Media Marketing

And How To Use It Wisely!
We are living in a world that is surrounded by pictures. Even when we were younger and couldn't yet read, what we enjoyed most was browsing picture books. Funnily enough, that's what we do nowadays; we are browsing pictures but through the Internet!

It was a matter of time for social media to be fascinated by visual content. Smartphones have changed the social media market, since we can all access the social networks through our mobiles, with images capturing our

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Saturday, December 15, 2012

Green Remodeling – A Smart Investment

This past year has shown a huge growth in green remodeling trends which are predicted to continue into 2013. Not everyone may want to go green because they feel that this is too costly but just the opposite is true when looking at the return on your investment. Who doesn't want a great return on their investments these days? Most of us can look at our homes and see where money seems to be floating away. Green remodeling helps to slow the loss of money that may be slipping through the cracks

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Sunday, December 9, 2012

Creating Great Content for Your Blog

There is more to social media marketing than just Facebook, Twitter, LinkedIn and the hodgepodge of other social media sites we use today. Great content is what people want to see when they are searching for specific information. For most people time is valuable and they want to gain something from what they are reading. Nobody wants to read a world of unrelated material when they are searching for something specific. Great content brings visitors back time and again to your blog.

Creating

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#50 Branding is Dead with Pamela Gockley - Part 1

Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now!
 

Why isn't branding important anymore? What does reputation have to do with business? Listen in as Pamela Gockley breaks it down for you. Pam is an entrepreneur, author, speaker, trainer and coach. Her credentials include over 15 years of experience in Internet and business management, sales, consulting, training, and coaching. She is a specialist in keynote speaking and training in Internet

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Bathroom Remodeling Trends Today

Bathroom remodeling trends are on the rise as far as changes in the home are concerned. There are several reasons for these changes given by homeowners. Some people want to experience a more relaxing spa type feeling after a hard day working. Comfort is not the only motivating factor to remodeling a dated bathroom though. If you are considering selling your home then taking action to update the bathroom can put a positive spin toward motivating buyers to take a closer look. Knowing what the

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Thursday, December 6, 2012

Social Network Marketing - The New Hotness?

Social network marketing is one of the hottest items to be talked about by anyone wanting to grow their products, services or self today. Just what is social network marketing and how does it work to accomplish these goals? That is a question that many people are asking and getting answers that may make them feel the inconsistency of using this as part of their marketing strategies. Here we will take a basic look at some of the factors that need to be considered in this type of

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Instagram VS Twitter on Photos Affecting Social Media Users

If you tried to upload a picture on Instagram recently and view it afterwards from your Twitter account, you might have noticed a cropped version of your picture. Don't worry, you didn't crop it accidentally, it's just that Instagram has decided to cease the support to Twitter cards, which means that the Instagram photos will never look perfect on Twitter anymore.

Even Twitter was surprised with that decision, stating that they are not responsible for the problem that the users experienced

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Monday, December 3, 2012

#49 Standing Out In Social Media with Barry Feldman - Part 3

Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now!
 

In the midst of all the noise and clamor, are you able to stand out above the rest? It is not so much of finding your voice, but doing something so completely different that it makes people pay attention to you. Barry Feldman is a freelance copywriter, creative director, content marketing creator and consultant. He specializes in persuasion and engagement. He shares his vision and techniques at

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Wednesday, November 28, 2012

Do You Know When a Change in Your Social Media Campaign is Needed?

Any of us who have been actively marketing our brands on the internet for any amount of time will tell you that there are times when social media campaigns literally explode and others when they sink like a stone. Not all social media campaigns are created equal with some being much more effective than others. The trouble comes in when you have difficulty in realizing that your social media campaign is one of the sinkers. Do you know when a change in your social media campaign is needed?

The

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Tuesday, November 27, 2012

Why Online Reputation Management is a Must

Protecting Your Brand

Whether you do business as an individual, a small “mom and pop” style shop, or as a large company one thing you must do in order to succeed is to think of yourself as a brand. While you might offer goods and services it is your brand that people buy into, and it is your brand that will keep them coming back. As a brand you have a reputation to uphold. This reputation can be affected if you allow substandard goods or services to reach your customers, right? In

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Monday, November 26, 2012

Is a Platform Liable for the Content it is used to Publish?

I love cruising the web for weird and wild news from time to time. It is funny to read some of the stuff that people will actually post for all to enjoy. On that note I happened across a post from blogger Josephine Jones who wrote in October on a lawsuit that Automattic – the makers of WordPress – is facing. I have to give JJ props as it was her headline that snagged my attention – Colon quacks sue WordPress.

You can probably imagine where my mind wandered first… How is a grammatical

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Sunday, November 25, 2012

Prepping for Cyber Monday – Will YOU be Online?

Black Friday has been an ongoing event for some years now and remains extremely popular. Cyber Monday is a newer construct designed to attract online shoppers who might decide to avoid the crowds in the brick and mortar stores. Without all the pushing, shoving, swearing, and more to contend with folks are able to cruise online stores and snag the deals they are seeking from the comfort of their own homes. The question that one has to ask though is whether Cyber Monday will continue to draw as

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Ins and Outs of Hiring a General Contractor

Do you know the ins and outs of hiring a general contractor? Make having your building needs met easier by knowing what you should do on the front end. This can save you grief, time, and many headaches. There are some very specific guidelines that you can follow prior to hiring a company to do your renovations or total building projects. Below are some of the strategies to help make life easier.

Look first to find out which contractors are in your area and make sure that they can meet your

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#48 How To Craft Compelling Content with Barry Feldman - Part 2

Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now!
 

Exactly how do you go about crafting compelling content? Let Barry Feldman be your guide down this important road in your marketing endeavors. Barry is a freelance copywriter, creative director, content marketing creator and consultant. He specializes in persuasion and engagement. He shares his vision and techniques at the Content Marketing Institute.



 
Next Step
What are you most

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Thursday, November 22, 2012

The Importance of Blogging for Social Media Marketing

The importance of blogging as part of your social media marketing plan cannot be over stressed. Blogging has come a long way from its humble beginnings as a way to express your thoughts or to share a simple web page. Today more people than ever look to the web as a means of acquiring information and educating themselves as to what is happening in the world around them. This makes it an integral part of social media networking. A blog site for businesses whether they are large or small can help

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Monday, November 19, 2012

#47 The Importance of Crafting Compelling Content with Barry Feldman - Part 1

Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now!
 

Everybody has a good story, they need a great storyteller. Barry Feldman is one of those greats that can help you craft compelling content for your story. Barry is a freelance copywriter, creative director, content marketing creator and consultant. He specializes in persuasion and engagement. He shares his vision and techniques at the Content Marketing Institute.



 
Next Step
What

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Saturday, November 17, 2012

Does Your Business need a Pinterest Account?

It was just a few days ago when Pinterest announced the creation of business accounts, along with various tools and tips that would help brands develop a great presence on it. This move proves the rising interest that businesses show on the new trending social network, as they feel they can showcase their products in a great visual way. Pinterest seems to acknowledge their interest in this move and that's why it decided to separate the personal and the business account, and even created

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Thursday, November 15, 2012

Most Often Given Reasons for Remodeling your Home

There are many reasons for remodeling your home. Many people live in the same home for many years where structural as well as aesthetic changes can occur. Deciding to remodel is a big step for some people for differing reasons. Remodeling may be as simple as painting and changing the woodwork or as much as adding on to the existing structure. It is important that when remodeling your home that you hire a company that knows and understands your needs.

Growing families need more room to be

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Makeover Your Bathroom with a Remodel

Bathroom remodeling is generally the first place that people want to start when looking at updating the look of their home. Updating an out of date bathroom can be exciting and fun. This is especially true if you are still looking at colors and fixtures that are from the 70's. Creating a more functional updated bathroom adds value to your home and makes it more pleasing to those that use it. Even small bathrooms can be made much more functional with a makeover.

The first step in bathroom

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Wednesday, November 14, 2012

SMS Panic As Donut Giant Buys A Train Ticket!

Can you feel that? It’s the mobile advertising train leaving the station and you’re not on it! That’s right in case you missed it, 2012 is officially known as the year that mobile goes mainstream and for us it certainly has been a long time coming. As each week and month rolls on so does the number of mobile campaigns launched. More and more businesses are seeing the value of bulk SMS as they focus their marketing strategies in a way that reaches clients where they live, their

Mobile Advertising Charlotte, Dunkin Donuts, Text Message Promotion,

Sunday, November 11, 2012

#46 How To Track Sales And Leads From Social Media with Tyler Olson - Part 2

Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now!
 

Wondering how to track sales and leads from social media? Tyler Olson joins us this week to show us exactly how to do that and what tools to use. Tyler Olson is the CEO of one of the fastest growing social media agencies in Minnesota, SMCpros. He has also appeared on Fox 9 news and PCWorld magazine and is a nationally-recognized speaker with 50 speaking engagements in front of over 10,000 people

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Thursday, November 8, 2012

The Power of a Meme – When Memes Go Wrong

A few articles back we talked about the power of a meme. Now, if you are on Facebook you have no doubt seen any one of a million memes come across your feed. You know the ones, overly-manly man, success kid, y u no troll… Each of these meme characters have taken on a life of their own with millions of variations on the text. You can thank sites like Meme Generator for this. Offering people the power to create unlimited variations of each meme, sites like this are literally flooding social

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The Power of a Meme – When Memes Go Wrong

A few articles back we talked about the power of a meme. Now, if you are on Facebook you have no doubt seen any one of a million memes come across your feed. You know the ones, overly-manly man, success kid, y u no troll… Each of these meme characters have taken on a life of their own with millions of variations on the text. You can thank sites like Meme Generator for this. Offering people the power to create unlimited variations of each meme, sites like this are literally flooding social

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Monday, November 5, 2012

Tips On How To Get More Out Of Your Blog

While familiarizing yourself with brand new technology is often difficult, just about anyone can blog with ease. It requires a certain degree of finesse to create a highly effective blog, but it's a skill that is easily learned by a person with the sincere desire to contact their visitors on a more meaningful level.

Add some questions at the end of your posts that will create discussion. When you leave your readers with a reason to interact, they will. Your questions should stir the thoughts

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Sunday, November 4, 2012

#45 Why Hiring A Social Media Intern Is A Bad Idea with Tyler Olson - Part 1

Subscribe to the Social Media Roundup Podcast on iTunes to get the latest episodes now!
 

Looking to hire a social media intern? Listen to this interview with Tyler Olson to learn why this is a bad idea and how it could damage your brand! Tyler Olson is the CEO of one of the fastest growing social media agencies in Minnesota, SMCpros. He has also appeared on Fox 9 news and PCWorld magazine and is a nationally-recognized speaker with 50 speaking engagements in front of over 10,000

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Saturday, November 3, 2012

Social Media - The Equalizer

Social Media is not only becoming imperative in today’s markets as a means of finding leads, increasing sales, and improving branding but is also serving as a powerful force in building trust between the people who are the business and those who would be customers. Some might even consider social media to be an equalizer that gives small businesses ample opportunity to be as much in the forefront as businesses with much larger marketing budgets.

Historically business has often been

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Friday, November 2, 2012

The Best Advice In Search Engine Optimization

Search engine optimization, or SEO, is a method of making your site look easier to the search engines. If you have a website or would like to have one in the near future, you should take the time to understand SEO and learn how to use it on your website. In this article, you'll learn a few valuable tips that will help you make use of SEO effectively.

A web page meta tag is where you include a description of what the page is about. Instead of just a few words like you would include in the

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Thursday, November 1, 2012

What in the World is NaBloPoMo?

Are You Up to the Challenge?

For those of you who haven't heard, November has been proclaimed National Blog Posting Month. As a means of shortening – and perhaps helping it to catch on – the name has been shortened to the moniker NaBloPoMo. While this version leaves one wondering what the thought behind it might have been, the main thought that comes to mind involves figuring out what it means to you. Come on, a national blogging month? Really? Actually, the thought behind it is

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Tuesday, October 30, 2012

Take Our FREE Survey!

We want to hear from you on an important matter. This is our first time trying anything like this, so we are not sure what to expect.

We want to hear your opinion on social media marketing, specifically how YOU are using it and what is working for you. Taking this survey will allow us to get some feedback on upcoming service offerings, podcast episodes and blog posts that can answer your needs.

You will remain anonymous and the information you provide will be kept confidential. If you

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Monday, October 29, 2012

Video Booth – Webcam Software Made Fun

As the resident WordPress Ninja and web guru I love getting the chance to try out new toys. Who doesn't though? That being said I also love to share what I have found with our readers. One new “toy” I have recently discovered is called Video Booth. I ran across Video Booth while cruising CNET looking for a decent webcam capture program so that I could easily shoot video and upload to YouTube. How often do YOU strike gold the first time out of the gate?

I have to say that I am quite

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Sunday, October 28, 2012

#44 Suffering From Social Media Anxiety with Mark Grimm - Part 2

Subscribe to the Social Media Roundup Podcast on iTunes for the latest interviews and more!
 

Are you suffering from social media anxiety? Never fear, Mark Grimm, Owner of Mark Grimm Communications, is on the job with the diagnosis and cure you need! Mark is a former TV news anchor at Denver's NBC-owned station. He has conducted interviews with President George Bush Sr. and President Bill Clinton and has appeared on CBS News and the Phil Donahue Show.



 
Next Step
Leave

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Wednesday, October 24, 2012

How Much do You Know About SEO? Part IV

In the first three parts of our series of points on SEO we covered topics such as the importance of quality content, analyzing your results, staying away from so-called snake oil salesmen, keeping things simple, why pay-per-click is less than effective, and how SEO is not a magic bullet, DIY SEO, the importance of taking things one step at a time, and more. In our final piece we will discuss incoming links and the reasons why choosing a skilled and experienced digital agency to develop your SEO

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Monday, October 22, 2012

How Much do You Know About SEO? Part III

In part one and two of our series of points on SEO we covered topics such as the importance of quality content, analyzing your results, staying away from so-called snake oil salesmen, keeping things simple, why pay-per-click is less than effective, and how SEO is not a magic bullet. In part three we will be discussing DIY SEO, the importance of taking things one step at a time, and more. Read on!
Point Seven
The Truth Behind Do-It-Yourself SEO
Can you actually execute your own SEO plan if

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Sunday, October 21, 2012

#43 Social Media Clarity with Mark Grimm - Part 1

Subscribe to the Social Media Roundup Podcast on iTunes for the latest interviews and more!
 

Do your social media messages pass the clarity test? Mark Grimm, Owner of Mark Grimm Communications, can show you exactly what you need to do for your marketing messages to be as clear as crystal. Mark is a former TV news anchor at Denver's NBC-owned station. He has conducted interviews with President George Bush Sr. and President Bill Clinton and has appeared on CBS News and the Phil Donahue

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Saturday, October 20, 2012

How Much do You Know About SEO? Part II

In part two of How Much do You Know About SEO we will be looking further at some of the methodology behind a quality SEO campaign, the differences between SEO and pay-per-click, and the fact that SEO is not magical by any means of the definition. Read on for more info on how much you really know about SEO.
Point Four
Use the KISS – Keep It Simple Silly – Method for Listing
How many search engines do you think your target market is actually going to use? Watch, you will see businesses

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Friday, October 19, 2012

How Much do You Know About SEO?

There have been many studies done on how search engines are utilized by people who cruise the net. The findings were less than surprising with well over 90% of users relying on those search engines to find everything from cat videos or information on a topic of interest to products and services. That being said it is important for you to build your own approach, methodology, and even philosophy for handling SEO. Here at Posse Social Media we subscribe to a twelve point methodology that helps to

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Sunday, October 14, 2012

#42 How To Use LinkedIn with JD Gershbein - Part 3

Subscribe to the Social Media Roundup Podcast on iTunes for the latest interviews and more!
 

How do you really use LinkedIn? Listen in as J.D. Gershbein, CEO of Owlish Communications, breaks it down for you. J.D. has been featured on FOX TV News and WGN AM Radio and on prominent business talk shows coast-to- coast. J.D. writes blogs for NBC Chicago and SUCCESS Magazine and also serves as a LinkedIn strategic adviser to several notable Chicago business organizations.




Learn

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Sunday, October 7, 2012

#41 The Psychology of Social Selling with JD Gershbein - Part 2

Subscribe to the Social Media Roundup Podcast on iTunes for the latest interviews and more!
 

J.D. Gershbein, CEO of Owlish Communications, joins us to explain the psychology of social selling and the importance it plays on business performance and ultimate success. J.D. has been featured on FOX TV News and WGN AM Radio and on prominent business talk shows coast-to- coast. J.D. writes blogs for NBC Chicago and SUCCESS Magazine and also serves as a LinkedIn strategic adviser to several

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Saturday, October 6, 2012

Posse Social Media Featured on Fox News Charlotte Story - Bullies Invade The Office

Once again we had the pleasure of working with Audrina Bigos, Fox News Charlotte. This time around we discussed the growing concern over office bullies and how this behavior can impact the workplace. This is a real problem for some people as an estimated 50+ Million workers have acknowledged they have encountered some type of bullying at work. So what can we do? Be proactive, let employees know right away that a positive and professional behavior is expected and that each co-worker should be

Posse Social Media, Bullies Invade the Office,

Saturday, September 29, 2012

Social Media Training vs. Social Media Management

It has all come down to this. You as a business owner or upper management of your company now face a very serious question. It is one that could make a huge difference in how your company operates. The question? Social Media training vs Social Media management - which route should you choose for your company? Believe it or not this can be a very difficult question to answer. It is one that many of our clients here at Posse Social Media have asked time and again. Many tend to try to look at

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Social Media and Customer Service - A Match Made Where?

It never fails, simply cruise across Facebook, Twitter, Google+ or any number of other social media networks and you will easily find prime examples of how social media driven customer service works. The trouble is that many of these examples will prove out to be a negative for the companies that are coming into question. Without fail, a customer will get hot about some product or service and will take to their favorite social media outlet to let their dissatisfaction be known. What could be

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Thursday, September 27, 2012

Three Fast Ways to Start Your Own Online Business

Every now and then I get asked by someone how they can get started with an online business. They realize the potential for success is there, but they just don't know how to get started. Online businesses have been a big deal for several years now. There are many reasons for this, one of them being it takes a lot less to start up an online business than the traditional brick and mortar stores that most of us grew up with. Another reason is that typically, once you get started it is easier to

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Monday, September 24, 2012

The Power of a Meme – When a Picture is Worth More Than a Thousand Words

Everyone who has been on Facebook can tell you what a meme is. Maybe they don’t know the exact definition, but you can bet that they could name more than a dozen common pics with witty sayings on them. From the Cute Boy with Clinched Fist to innumerable cat and dog pictures, these memes have a way of taking on a life of their own. Can you guess where I am going with this? One look at the picture attached to the post should give you a clue.

Using a meme can help you to reach out to many

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Sunday, September 23, 2012

#38 What Is Social Media?

Subscribe to the Social Media Roundup Podcast on iTunes for the latest interviews and more!
 

What is social media? We define it as "a two way street of people to people communication". Learn how this can revolutionize your business when properly integrated into your company!






Learn more about our exclusive social media marketing blueprint by visiting:
http://needsocialmediahelp.com

Next Step
How has "social media" changed your business for the better? Leave us a

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Friday, September 21, 2012

Five Lies About Internet Businesses And How To Overcome Them

You might have already heard from folks stating that Online Business is time wasting , you would not generate anything at all , there is absolutely no cash to be produced using the internet, it would likely never deliver the results and so many more unfavorable words emanating from men and women who don’t truthfully fully grasp how a web based business may operate.

The point is, such a business really can produce good results . The main reason why some

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Facebook’s (Not So) Secret Info Stash

Friday September 21, 2012 it was announced that the EU and Ireland’s Data Protection Commissioner (DPC) have taken on Facebook and Facebook has relented. The feature currently being highlighted is the photo tagging feature that Facebook users all over the world have used for some time now. The issue is security, the linking of data and how exactly the technology and programs Facebook uses affects you. Just how much does Facebook know about you?

Well, the answer would be the more you use it

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Monday, September 17, 2012

#38 How Your Friends Can Help You Sell More On Social Media with Nathan Richie - Part 4

Subscribe to the Social Media Roundup Podcast on iTunes for the latest interviews and more!
 

How can your friends help you sell more on social media? Tune in as Nathan Richie, President of NR Creative Group, breaks down this big idea.

Do you need social media help? Let the Posse be your guide! http://needsocialmediahelp.com




We also covered:


Nathan's favorite social media site
Is social media for every business?

Learn more about Nathan Richie using the links

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Saturday, September 15, 2012

Announcing The All New Posse Social Media Site And Membership Program!

If you are a returning visitor then you may have noticed a few differences in our site. Those who are first time visitors however may not know. After looking at ease of navigation, info being offered and more we decided that it was time to give the Posse Social Media website a facelift. Don’t worry, we will still be offering you informative, interesting, and amusing stories through our blog. We are also still offering the same lineup of services. There is a two-fold announcement

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Friday, September 14, 2012

The Final Word on Social Media

Wait a minute, did you just say “the final word?” As in social media is no more? Don’t worry, I certainly didn’t mean that the social media movement is over. When I am alluding to is those who look to have the final word on social media. You know the ones. Those who like to claim that they are the end all be all when it comes to social media. The social media “gurus” who claim to have all the answers. You see, social media is an ever changing beast.

It grows and changes over time

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Wednesday, March 14, 2012

Is Mashable taking the same road as TechCrunch?

Late Sunday night after the third (but prettiest) day of SXSWi, after I escaped the madness of downtown Austin, I was going through my regular daily news. I checked LinkedIn Today (an awesome news source if you’re on LinkedIn a lot) and found an article by Reuters saying that CNN was going to buy Mashable for a reported 200 million bucks! Mashable is my absolute favorite news source for any and all things social media. I follow Pete Cashmore (the founder) and all of the Mashable Pages on

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Sunday, March 11, 2012

#11 Harrison Painter on Social Media Importance - Part 1 | Social Media Roundup for March 11

Harrison Painter, from BLASTmedia, joins us this episode to chat about the importance of social media. Harrison is known as the "Love It" guy and his passion shows on his blog/podcast at http://coffeewithharrison.com

In this episode we talked about:

The Importance of Social Media
The Negativity on Social Media channels
What if social media never

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Friday, March 9, 2012

Hannah's Informational Helpful Kitchen

Hannah's Informational Helpful Kitchen: Check out this video submission for the Ben's Beginners Cooking Contest. Vote from 9:00am PST 2/27 - 11:59pm PST 3/11 to help them win $20,000 and more. Let's get kids cooking!

Wednesday, March 7, 2012

Learning from Starbucks on Pinterest

Pinterest is taking the world by storm. Most of us have seen the the massive influx of posts from our friends on Facebook “Sam Jones posted That’s funny and 138 others to Pinteret.” Because of this new Pinterest obsession, internet marketers have been trying to figure out how to jump in and use Pinterest to their advantage.


As an avid Pinner, I have seen a few marketers stand out over the others. Starbucks in particular. If you’re on Pinterest (i.e. any female in America right

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Monday, March 5, 2012

Introducing Jessica Martinez - The Social Media Queen of Texas!

Why, hello there! My name is Jessica Michelle Martinez and today is my first official day with Posse Social Media. There are not words to describe how excited I am to begin this social media journey. The first thing on my to do list is to introduce myself and let you all know a little bit about me.

I am an Austin, Texas native and returned here after attending Texas A&M University for four very long years. I am currently interning and completing my degree in Technology Management with

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Sunday, March 4, 2012

#10 Olivier Blanchard on Social Media Goals - Part 5 | Social Media Roundup for March 4

Listen in to this final part of the interview Posse Social Media had with Olivier Blanchard, of Brand Builder Marketing, surrounding creating goals to overcome current obstacles in your business. Olivier has consulted with Fortune 500 companies, including Microsoft, and is an internationally recognized speaker and author of the book 'Social Media ROI'.

In this episode we talked about:

Why having a social media strategy may be wrong
Social Media is an opportunity engine
Why Comcast is

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Thursday, March 1, 2012

Your Basic Short Hand Guide For Twitter

Recently I was at a local networking event and I was having a casual conversation with two of our current customers when the conversation switched to Twitter. Each was jokingly asking about the difference between a the @symbol and the #hashtag, when to use it when not to use it etc. Now we've covered these both in previous posts so I will not go over that again here. However, what was striking to me was the fact that a true the lack of knowledge still surrounds one of the most vital social

Twitter Short Hand Guide, Twitter,

Sunday, February 26, 2012

#9 Olivier Blanchard On Social Media ROI – Part 4 | Social Media Roundup for Feb 26

This week Olivier Blanchard, of Brand Builder Marketing, tackles the ever important "What's the ROI of Social Media?" question. Olivier has consulted with Fortune 500 companies, including Microsoft, and is an internationally recognized speaker and author of the book 'Social Media ROI'.

In this episode we talked about:

What's the ROI of your Mother?
Why Gary Vaynerchuk is famous for that quote.
Why asking about ROI could be the wrong approach


[powerpress]
What did you learn

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Friday, February 24, 2012

Going Somewhere Quick With Google Places

Take two businesses both with the same physical address and list them with Google Places. Now imagine one of the businesses gets 20+ positive reviews while the other has maybe a handful. Which one do you think will show higher in the Google Maps listing? Oddly enough, the business with the lesser number of reviews can actually show up higher in the results. The question you have to ask is why would it beat out the listing that has more reviews? What is the secret to a great Google Places

What is the secret to a great Google Places listing?

Tuesday, February 21, 2012

Are You Feeling Overwhelmed with Social Media Guilt?

Join the club, most business owners feel they just don't have time to handle it all but there is a simple solution that will allow you to avoid the social media time suck...Social Media

Social Media Guilt,

Sunday, February 19, 2012

Knowing What To Post On LinkedIn

LinkedIn can be a powerful way to connect with other businesses when used properly. While it is true that you can connect with classmates, ex-coworkers and the like, the end goal should be to make a connection with someone that will result in a potential business venture. The trouble is, many people struggle with knowing what to post on LinkedIn.

The first thing is to figure out what it is that you want to say. What message are you trying to send? When possible try to take about fifteen

knowing what to post on LinkedIn

Thursday, February 16, 2012

Blogging: How Often and Guest Blogging

While perusing various social media news sites, I often come across the question of how often to post blogs and how can blogging help develop your website/bring in an audience. And not just any random audience, but how can blogging attract a loyal audience while developing your niche? Blogging has come a long way from teenagers ranting on Xanga to business professionals updating their Wordpress sites and bloggers being considered journalists. Some great benefits of blogging include an

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Six Ways to Make YouTube Into a Successful Marketing Platform

While most people think of YouTube as a place to get goofy movies and music, some people think of it as something else: a goldmine of marketing. In fact, many branders and marketers consider YouTube to the very best social media platform out there-better than Facebook, better than Twitter.

If you want to get the most out of this unexpected marketing wonder, read on. These are tips from entrepreneurs who have successfully forged the path before you.

Your Video Will Probably Not Go Viral...

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Real Estate Pros Use These 5 Practices When Using Facebook...why aren't you?

80% of realtors are using Facebook to market their properties. By incorporating this type of social media, their advertising is free, efficient, concise, and easy. “That’s what I like about it,” says Melissa Savenko. She uses Facebook as one of her “go to” advertising fields when she is promoting open houses, listings, notifying other agents, and price drops that might bring the public to her door. With this type of economy helping to promote their practice through, social media has

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Thursday, February 2, 2012

Social Media for Healthcare Practitioners


Connecting With Your Healthcare Provider In A Whole New Way


It’s 2012. Forget desktop PCs – now even laptops are soon to be obsolete. Welcome in a new wave in connecting through devices such as smart phones, tablets and more. New methods of communicating with others have created a demand for new outlets. Since the rise of Facebook, Twitter, LinkedIn and other such social media outlets businesses have steadily worked toward understanding and implementing them into a social media strategy. Restaurants, construction companies, even many government agencies have all developed a social presence.

One group in particular however seems to be poorly represented.