This week Olivier Blanchard, of Brand Builder Marketing, tackles the ever important "What's the ROI of Social Media?" question. Olivier has consulted with Fortune 500 companies, including Microsoft, and is an internationally recognized speaker and author of the book 'Social Media ROI'.
In this episode we talked about:
What's the ROI of your Mother?
Why Gary Vaynerchuk is famous for that quote.
Why asking about ROI could be the wrong approach
[powerpress]
What did you learn
Sunday, February 26, 2012
Friday, February 24, 2012
Going Somewhere Quick With Google Places
Take two businesses both with the same physical address and list them with Google Places. Now imagine one of the businesses gets 20+ positive reviews while the other has maybe a handful. Which one do you think will show higher in the Google Maps listing? Oddly enough, the business with the lesser number of reviews can actually show up higher in the results. The question you have to ask is why would it beat out the listing that has more reviews? What is the secret to a great Google Places
Tuesday, February 21, 2012
Are You Feeling Overwhelmed with Social Media Guilt?
Join the club, most business owners feel they just don't have time to handle it all but there is a simple solution that will allow you to avoid the social media time suck...Social Media
Sunday, February 19, 2012
Knowing What To Post On LinkedIn
LinkedIn can be a powerful way to connect with other businesses when used properly. While it is true that you can connect with classmates, ex-coworkers and the like, the end goal should be to make a connection with someone that will result in a potential business venture. The trouble is, many people struggle with knowing what to post on LinkedIn.
The first thing is to figure out what it is that you want to say. What message are you trying to send? When possible try to take about fifteen
The first thing is to figure out what it is that you want to say. What message are you trying to send? When possible try to take about fifteen
Thursday, February 16, 2012
Blogging: How Often and Guest Blogging
While perusing various social media news sites, I often come across the question of how often to post blogs and how can blogging help develop your website/bring in an audience. And not just any random audience, but how can blogging attract a loyal audience while developing your niche? Blogging has come a long way from teenagers ranting on Xanga to business professionals updating their Wordpress sites and bloggers being considered journalists. Some great benefits of blogging include an
Six Ways to Make YouTube Into a Successful Marketing Platform
While most people think of YouTube as a place to get goofy movies and music, some people think of it as something else: a goldmine of marketing. In fact, many branders and marketers consider YouTube to the very best social media platform out there-better than Facebook, better than Twitter.
If you want to get the most out of this unexpected marketing wonder, read on. These are tips from entrepreneurs who have successfully forged the path before you.
Your Video Will Probably Not Go Viral...
If you want to get the most out of this unexpected marketing wonder, read on. These are tips from entrepreneurs who have successfully forged the path before you.
Your Video Will Probably Not Go Viral...
Real Estate Pros Use These 5 Practices When Using Facebook...why aren't you?
80% of realtors are using Facebook to market their properties. By incorporating this type of social media, their advertising is free, efficient, concise, and easy. “That’s what I like about it,” says Melissa Savenko. She uses Facebook as one of her “go to” advertising fields when she is promoting open houses, listings, notifying other agents, and price drops that might bring the public to her door. With this type of economy helping to promote their practice through, social media has
Thursday, February 2, 2012
Social Media for Healthcare Practitioners
Connecting With Your Healthcare Provider In A Whole New Way
It’s 2012. Forget desktop PCs – now even laptops are soon to
be obsolete. Welcome in a new wave in connecting through devices such as smart phones,
tablets and more. New methods of communicating with others have created a demand
for new outlets. Since the rise of Facebook, Twitter, LinkedIn and other such
social media outlets businesses have steadily worked toward understanding and
implementing them into a social media strategy. Restaurants, construction
companies, even many government agencies have all developed a social presence.
One group in particular however seems to be poorly represented.
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