Going Somewhere Quick With Google Places

Take two businesses both with the same physical address and list them with Google Places. Now imagine one of the businesses gets 20+ positive reviews while the other has maybe a handful. Which one do you think will show higher in the Google Maps listing? Oddly enough, the business with the lesser number of reviews can actually show up higher in the results. The question you have to ask is why would it beat out the listing that has more reviews? What is the secret to a great Google Places

What is the secret to a great Google Places listing?